Seminole Hard Rock Recognizes Breast Cancer Survivors with Premier Sponsorship of Making Strides against Breast Cancer Walk
Effort is Part of October’s PINKTOBER™ 14th Annual Breast Cancer Research & Awareness Campaign
*Editor’s Note: Hi-res photo of special Hard Rock 2013 Pinktober pin available upon request*
TAMPA, Fla. – Dedicated to the fight against breast cancer, Seminole Hard Rock Hotel & Casino Tampa is the premier sponsor of the American Cancer Society’s Making Strides against Breast Cancer walk which takes place on Saturday, October 19, at the Tampa Bay Times Forum.
Team members will also participate in the walk. Hard Rock’s commitment to breast cancer awareness and research continues throughout October with its PINKTOBER™ campaign. This marks the 14th year of Hard Rock International’s support and the sixth year for SHRHC’s efforts.
Monies raised from the non-competitive 5K walk fund groundbreaking research to find, prevent, treat and cure breast cancer; ensure access to mammograms for women who need them; and provide free resources and support to the one in two newly diagnosed women who turn to the Society for help and support, including transportation and lodging during treatment.
Seminole Hard Rock Hotel & Casino Tampa joined the American Cancer Society in 2006 with a team of walkers for the event. Since then, the company has raised more than $50,000 for the American Cancer Society. Last year, the casino was one of the top two fundraising teams and had more than 300 walkers.
“As a global leader in the entertainment industry, we are proud to lend our resources as part of Hard Rock International’s breast cancer research and awareness campaign to educate the local Tampa community about this deadly disease,” said John Fontana, president of Seminole Hard Rock Hotel & Casino Tampa. “Our month-long charitable effort is designed to engage guests, celebrate survivors, raise awareness and drive funds toward research for the advancement of defenses and treatments for breast cancer.”
Through their 2012 PINKTOBER™ efforts, Seminole Hard Rock Hotel & Casino donated nearly $65,000 to help fund research for prevention and a cure for breast cancer. This year, they hope to raise even more funds.
Hard Rock will donate proceeds from the sale of special limited-edition PINKTOBER™ merchandise to The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities worldwide. The special collection items are available October 1 – 31.
The resort will donate 25 percent of the proceeds from its “Get into Bed” PINKTOBER™ “Pink Sheets” guest room bookings to The Breast Cancer Research Foundation®. Guests can request to stay in the limited availability “Pink Sheets” rooms at no additional cost. Guests will also receive a complimentary commemorative Hard Rock pin. The select guestrooms will also be supplied with special collectible PINKTOBER™ bathrobes that can be purchased in the Seminole Hard Rock Retail Store, with a portion of the proceeds donated to The Breast Cancer Research Foundation®.
Additionally, Seminole Hard Rock Hotel & Casino will be donating 100 percent of the retail purchase price of its limited edition collectible PINKTOBER™ Hard Rock pins ($12), and 15 percent of the retail purchase price of its ladies pink T-shirts ($26); pink-hued guitar-embossed “Sleep Like A Rock” bedding sheet sets (queen $95, king $105); pillow cases (queen $50, king $60); scarf ($18); bracelet $(18); and pink robe ($80) to the cause.
To further direct attention to PINKTOBER’s charitable efforts, SHRHC will showcase color-changing lights designed to bathe both the middle of the Seminole Hard Rock Hotel tower sides and the main casino floor in pink hues. Special “Pink-tini” cocktails ($7.25) will be served in the casino’s Center and Lobby bars throughout October with partial proceeds also donated.
The American Cancer Society
The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks to our progress, nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we mark our 100th birthday in 2013, we're determined to finish the fight against cancer. We're finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award over $39 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.
About The Caron Keating Foundation
The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional caregivers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure. For more information, please visit www.caronkeating.org.
About Seminole Hard Rock Hotel & Casino Tampa
Seminole Hard Rock Hotel & Casino in Tampa recently completed a $75 million expansion, making it the world’s sixth-largest casino, based on gaming positions or number of seats at a table or slot. This ultimate entertainment destination features 118 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Tiles and Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action. The luxurious High Limit Table Games Room features 17 tables for blackjack and midi-baccarat and offers higher table limits, a personal cashier and attentive bartenders. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 142 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. The new Asian gaming complex Jubao Palace features 17 table games and an accompanying 15-seat, quick service noodle bar. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at www.seminolehardrocktampa.com or www.facebook.com/seminolehardrocktampa. Follow us on Twitter at www.twitter.com/SHRTampa.
About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.
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